Marketing Today With Alan Hart

During this 214th episode of “Marketing Today,” host Alan Hart interviews Zach Peikon, who specializes in senior-level executive search for chief marketing officers, chief growth officers, and other sales and digital leaders at Korn Ferry.Today, we talk about demystifying the executive search function, the types of characteristics they're looking for in the next generation of CMOs, and the differences required to make the transition from chief marketing officer to GM or CEO.Peikon shares how he became involved in the world of executive search; then, he provides insights into what CMOs are most concerned about right now and discusses the volatile position CMOs have in the C-Suite. Peikon says, “Digital transformation was critical before and is of even more importance now." We talk about the characteristics of a best-in-class CMO. He says, “Best-in-class CMOs understand how to manage ambiguity, engage and inspire others, develop a strategic vision, and drive results. They're adaptable, confident, and curio