Marketing Today With Alan Hart

During this 192nd episode of “Marketing Today,” host Alan Hart interviews Lina Shields, the chief media officer for Lilly USA. Starting in sales and eventually moving into marketing, she's now one of Adage's "Women to Watch in 2019."Shields originally majored in political science with the intent to work in global policy to "change the world." She shares about the importance of mentoring and advice on how to improve your career and advocate for yourself. She also gives insight into the "next-generation" of the consumer landscape.Although Sheilds works in the commercial space now with Lilly, her job is to "give information that can help [people] lead healthier and longer lives." Shields quickly learned that doctors and she "had something in common, which was that we were both motivated by the best interest of the patient." "Great marketing is when you understand the core intention of your targeted audience."Highlights from this week's “Marketing Today”: Lina's background in Italy and he