Marketing Today With Alan Hart

During this 183rd episode of “Marketing Today,” host Alan Hart interviews John Harrobin, chief marketing officer at Audible. Audible is an Amazon company, founded in the late 1990s out of an oral storytelling tradition. They began as an audiobook medium and have expanded to be a subscription service, including original programming, access to newspapers and magazines, and free short-form content. Harrobin's previous experience includes chief marketing officer at Verizon and working with NBC Universal.On the show today, Harrobin discusses the audio content market, how his professional background led him to marketing, mentorship, the future of his industry, and the future of marketing in general. He also discusses the importance of diversity in marketing departments and on boards.Harrobin views marketing as being “right in the center of the action. What I really love is driving growth and launching products. That's where you really get immediate gratification in the form of metrics and customer feedback. Is what