Marketing Today With Alan Hart

This week on “Marketing Today,” host Alan Hart interviews Penny Baldwin, the senior vice president and chief marketing officer at Qualcomm. Baldwin is actually the first CMO ever at Qualcomm, a leading cellular technology company that specializes in wireless solutions and is an architect of 5G technology. Baldwin's past career experiences include general manager, global brand management, and new technology group marketing at Intel, as well as CMO at McAfee, and senior vice president of global brand strategy and marketing at Yahoo!.Baldwin talks about the growing excitement and capabilities around 5G technology and what exactly that means to marketers. She clearly explains several 5G capabilities like browsing the web five times faster and being able to download a movie in a minute, and how 5G can be used in entirely different industries like healthcare, retail, and autonomous vehicles. She discusses her early years in advertising and even opens up about her upbringing, having two deaf parents.Baldwin discusse