Marketing Today With Alan Hart

This episode of “Marketing Today” was recorded live at the 2019 Incite Group Brand Marketing Summit in San Francisco. The topic of this panel discussion was “A Brave New World - Developing a Culture of Marketing Innovation.” Host Alan Hart moderates the discussion that includes Russell Barnett, CMO of My/Mo Mochi Ice Cream, Karen Kelly, marketing director, at The UPS Store, and Alison Herzog, former marketing director, global social business and digital technology at Dell.The panel discusses the importance of flexibility and the willingness to do something different, why employees have to know what your ‘why' is and buy into it, why innovation is the heart and soul of success, why you should be data-informed instead of data-driven so that you are still following your gut. Also, learn more about why marketing isn't dead, it is just evolving, why you need to give people the chance to spend some money or to fail if that is what it takes, and the importance of getting out of the offi