Marketing Today With Alan Hart
160: KoAnn Skrzyniarz, “Be Bold, Not Perfect”
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:35:14
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Sinopsis
This week on the “Marketing Today” podcast, Alan talks with KoAnn Skrzyniarz, founder and CEO of Sustainable Brands Worldwide. Skrzyniarz has worked as the founder and president of Organizations That Work, and in the roles of senior vice president, vice president, and group director at Miller Freeman Inc.Skrzyniarz discusses Sustainable Brands Worldwide's publishing platform's impressive growth, the goals and aims for Sustainable Brands, all the offerings they provide including education, research, content, and events, and the opportunities and threats to current marketers. Also, get a deeper understanding of Sustainable Brands' peer-to-peer corporate member learning group that is made up of about 80 global companies at the commit stage to finding sustainable solutions. The organization's corporate members include National Geographic, Procter & Gamble, Pepsico, Target, CVS Health, 3M, BASF, Cisco, UPS, Dow, and ALDO among others.Skrzyniarz shares a few of the stats released to Sustainable Brands' efforts: “To