Marketing Today With Alan Hart

This week on the “Marketing Today” podcast, Alan talks with Mark Ritson, adjunct professor of marketing at the Melbourne Business School, who also runs the Mini MBA in marketing program in collaboration with Marketing Week, and writes for Marketing Week as well. Ritson has worked globally as a private marketing consultant for esteemed clients like Baxter, Loewe, McKinsey, PepsiCo, Subaru, Eli Lilly, Donna Karan, Westpac, Shiseido, Flight Centre, Johnson & Johnson, De Beers, Sephora, Benefit, Amgen, Ericsson, Jurlique, Cloudy Bay, Unilever, KPMG and WD40. If that wasn’t enough powerful impact, Mark Ritson also spent 13 years as the in-house professor for LVMH, the world's largest luxury group that handles brands like Louis Vuitton, Dom Perignon, and Hennessy.Ritson uses his enriched wealth of information and his sharp sense of humor to talk about how he has actually incorporated Marketing Today itself into the Mini MBA program, but with one missing piece ­– the often misunderstood industry topic of brand diagn