Marketing Today With Alan Hart

In this week's episode of “Marketing Today,” Alan talks with Jason Jedlinski, senior vice president and head of consumer products for Gannett and the USA Today Network.Prior to joining Gannett and USA Today, Jedlinski spent seven years with the Tribune Company as well as serving a brief stint in the world of ad tech. In his current role, he is responsible for everything the consumer sees from Gannett and the USA Today brands.During the course of their discussion, Jedlinski addressed a number of topics, including his take on the monetization of content, the evolution of digital advertising, and what he means when he talks about the “atomization of content.”In speaking about the atomization of content, Jedlinski points out ways Gannett and USA Today endeavor to reach consumers with content they're curious about and can use. Not only that, he points out how the interactions consumers have with the content make it that much more vital. “It's really thinking about how we can leverage