Marketing Today With Alan Hart

This week finds “Marketing Today” on the road again. This time the destination was Brooklyn and the Incite Group's Brand Marketing Summit, where Alan Hart moderated a track — Customer Understanding and Personalized Experiences — and took the opportunity to talk with some of the marketers there about their brands: what was top of mind for them, key insights they had about the Brand Marketing Summit, and their thoughts on the customer journey and experience. They also talked about sources they turned to for information, the best pieces of advice they've received, and even things they love and hate. The four marketers Alan spoke with are:Michael Blash, chief commercial officer at Ink BenchAlegra O'Hare, VP of global brand communications at adidasCasey Hall, former director of social media at Thompson ReutersAbinav Varma, president and CEO at UNIBEESHighlights from this week's “Marketing Today” podcast include:Michael Blash describes Ink Bench as a company that is “built on active creative collaboration that