Marketing Today With Alan Hart

In this week's episode of “Marketing Today,” Alan talks with George Hammer, chief content officer at IBM. In his conversation with Alan, Hammer discusses current trends in content creation as well as his vision for the way IBM operates in the creative realm and how it has changed “business as usual” at IBM.Hammer talks about the current trend we're seeing of so many companies bringing create in-house and how the content creation model at IBM — “IBM Originals” — is different. “I believe that we can actually do better,” says Hammer. “And so, for me, no — we're not building an in-house agency. And I think if you just simply think about that, you're missing the opportunity to do something bigger and greater. And there are all sorts of opportunities that are unlocked when you have an IBMer sitting next to an IBMer working together to make something.”At the same time, Hammer recognizes what outside talent can add to the IBM mix: “Th