Marketing Today With Alan Hart

This is part of a 3-part series of episodes from “Marketing Today”.  Host Alan Hart interviews Molly Crawford, VP and Creative Director at Digitas Atlanta.  In this interview, Alan and Molly discuss strategies for conveying messaging across multiple marketing channels (email, web, social, etc.).  They discuss how to utilize modern personalization elements and ways to balance consistent messaging with the features and audience types for different channels.Let Your Voice Be Heard“Marketing Today” has a new Q&A feature! Ever wish you could ask a question on the show? Well, now you can. Just click this link and ask your question — it's that easy. And if we can, we'll answer it on the next podcast. We're looking forward to your questions!Highlights from this week's “Marketing Today” podcast include:1:03 – Introducing Molly Crawford1:20 – How do you define cross-channel design2:00 – When is it done right?2:45 – What considera