Marketing Today With Alan Hart

117: Craig Evans, Chief Creative Officer at Wunderman Seattle

Informações:

Sinopsis

This is part of a 3-part series of episodes from “Marketing Today”.  Host Alan Hart interviews Craig Evans, Chief Creative Officer at Wunderman.  In this interview, Alan and Craig discuss the challenges related to modern creative departments as they deal with marketing across multiple, ever-changing channels and platforms.  They also discuss how AI is changing the world of marketing and the boundaries of personalization.Let Your Voice Be Heard“Marketing Today” has a new Q&A feature! Ever wish you could ask a question on the show? Well, now you can. Just click this link and ask your question — it's that easy. And if we can, we'll answer it on the next podcast. We're looking forward to your questions!Highlights from this week's “Marketing Today” podcast include:1:12 – Introducing Craig Evans1:30 – What skills are necessary for cross-channel experience design?2:32 – How are changing technologies changing creative departments?5:2