Paper Napkin Wisdom - Podcast And Blog For Entrepreneurs, Leaders And Difference-makers

In episode 215 of Paper Napkin Wisdom, Govindh Jayaraman is joined by Lori Haller, a globally recognized graphic designer, marketing strategist, and creative force behind Designing Response. With over 20 years of experience, Lori has collaborated with some of the world’s most prestigious brands, including Hyatt Hotels, National Geographic, and Oprah Winfrey’s Harpo Productions. Her approach to design blends creative storytelling with practical business insights, making her a powerhouse in the world of marketing design.  In their conversation, Lori delves into the importance of seeing beyond aesthetics to deliver results-driven design. Her philosophy goes beyond creating pretty visuals—she focuses on crafting messages that engage, inform, and inspire action. This episode is a masterclass in how creative vision and strategic thinking can drive business growth.  Designing with Purpose  For Lori, design is more than art; it’s a means to solve problems and convey strategic messaging. “I start by asking the right q