Drive Your Channel Productivity Globally

Leveraging AI and Innovation in Partner Marketing In this insightful podcast, Heather K. Margolis, a seasoned channel marketing expert, joins Sugata Sanyal to discuss the evolving landscape of partner marketing. They explore how AI is reshaping demand generation, partner enablement, and recruitment, particularly for mid-market companies. Heather emphasizes the importance of personalized marketing, scalable partner support, and leveraging marketplaces effectively. She also shares her experiences as a woman in tech, offering valuable advice for the next generation of leaders. This podcast provides actionable insights on how businesses can navigate the complex dynamics of today’s channel ecosystem. Video Podcast: Leveraging AI and Innovation in Partner Marketing ✔ Chapter 1: The Evolution of Partner Marketing and AI's Role In this chapter, Heather K. Margolis shares her journey from financial services to becomi