Plughitz Live Special Events (audio)

The beauty and wellness industry has undergone a significant transformation in recent years, largely due to advancements in technology. Among these advancements, artificial intelligence (AI) and augmented reality (AR) have emerged as game-changers, particularly in the realm of virtual makeup experiences. Wayne Liu, Chief Growth Officer and President of Perfect Corp sheds light on how AI is revolutionizing the way consumers interact with beauty products, allowing them to explore and experiment with makeup in a virtual environment.AI Enhances Virtual Makeup ExperiencesPerfect Corp is a technology company that specializes in AI and AR applications specifically tailored for the beauty industry. With a decade of experience and partnerships with nearly 700 brands, including industry giants like Estee Lauder and LVMH, Perfect Corp has established itself as a leader in virtual makeup solutions. The company's flagship application, "You Can Make Up," exemplifies how AI can enhance the consumer experience by allowing us