Plughitz Live Special Events (audio)

In today's fast-paced business environment, the art of conversation has emerged as a critical component of successful sales. As highlighted by Jie Cheng, founder and chairman of Gausscode, the ability to engage in meaningful dialogue with potential customers can significantly influence sales outcomes. His company's innovative approach to harnessing big data and advanced technology aims to transform how conversations are conducted in retail settings, particularly in the automotive industry. Gausscode focuses on the importance of intelligent conversations in sales, the challenges faced in traditional sales processes, and the potential of technology to enhance these interactions.The Role of Conversation in SalesAt the heart of any successful sales process lies effective communication. It is through conversation that trust is built, needs are understood, and relationships are formed. Traditional sales techniques often rely on cold advertising and generic pitches that fail to resonate with customers. In contrast,