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The rapid advancement of technology has significantly altered the landscape of various industries, and the realm of online shopping is no exception. In particular, the furniture sector is experiencing a transformative shift, thanks to the integration of artificial intelligence (AI) and augmented reality (AR) solutions. One startup at the forefront of this revolution is Identic AI, a Swiss company that is redefining how consumers interact with furniture in the digital space.The Challenge of Online Furniture ShoppingTraditionally, purchasing furniture online posed several challenges for consumers. Unlike clothing or accessories, which can often be tried on or returned easily, furniture items are typically large, expensive, and difficult to visualize in one's own living space. Many consumers find themselves hesitant to make a purchase without the ability to see how a piece would look in their home environment. While companies like Warby Parker have successfully implemented try-before-you-buy models for eyeglasse