Paper Napkin Wisdom - Podcast And Blog For Entrepreneurs, Leaders And Difference-makers

In this episode of Paper Napkin Wisdom, I had the privilege of sitting down with Tom Schwab, a leading voice in podcast interview marketing and the founder of Interview Valet. Tom challenges one of the most widely accepted marketing principles today: the idea that success is “one funnel away.” Instead, he flips the script and declares that the real key to growth isn’t funnels—it’s conversations.  The Myth of "One Funnel Away"  Marketing today is flooded with automation, funnels, and conversion-driven tactics. Tom argues that this transactional approach is outdated. Instead, he believes that real business growth comes from building trust and relationships through genuine conversations.  "The biggest thing I'm yelling right now is that everyone is talking about this ‘one funnel away’ idea, but it's not about funnels—it's about conversations!" – Tom Schwab  Rather than focusing on optimizing landing pages and sales sequences, Tom advocates for leveraging podcast interviews and authentic conversations t