Saas Sessions With Sunil

In this episode of the SaaS Sessions podcast, Jacob Bank, founder of Relay.app, shares his journey from academia to startup founder, discussing the challenges of building a product in the AI space. He emphasizes the importance of validating ideas, finding early customers, and experimenting with various marketing channels. Jacob also highlights the significance of cohort retention as a measure of product-market fit and the need to balance innovation with competition in a rapidly evolving market.Key Takeaways –1. You’re not failing - your distribution isBuilding is easy; getting customers is the battlefield.Early channels (Reddit, network, cold email) only take you so far.Most startup advice is outdated or irrelevant to your context - test everything yourself.2. Validate with precision, not egoThe Mom Test changed how Jacob gathered honest feedback.10 well-run interviews can kill or greenlight an idea.Getting “likes” is not validation - retention and willingness to pay are.3. Every growth stage needs a new moti