Paper Napkin Wisdom - Podcast And Blog For Entrepreneurs, Leaders And Difference-makers

In Episode 232 of Paper Napkin Wisdom, we sit down with Hristo Arakliev, co-founder of Hyperzon, Amazon growth strategist, and entrepreneur with a clear edge—one honed through experience, humility, and a relentless commitment to intentionality.  With over a decade of experience navigating the complex world of Amazon growth, Hristo has helped brands crack the code to sustainable success in one of the world’s most competitive ecosystems. But in this conversation, he opened up about something far deeper than logistics, optimization, or algorithms. He shared a personal, human truth that transcends any platform or market:  “Every action you take should reflect the person you believe you are! Life isn't about finding yourself – it's about creating yourself, one bold step at a time.”  This message, scribbled on a bright orange napkin, speaks volumes. It’s a challenge, a mantra, and a compass rolled into one. And it perfectly captures Hristo’s philosophy—both in business and in life.  Identity First, Strate