Home Care Marketing Show With Valerie V

Send us a textReady to transform your home care marketing strategy? Dive into the world of video content that's changing how agencies connect with clients and families.The digital landscape has shifted dramatically, with 85% of internet users watching video monthly and 72% preferring video over text when learning about services. Yet most home care competitors are missing this golden opportunity, relying on text-heavy websites and traditional marketing approaches that fail to create emotional connections. This creates a perfect opening for agencies willing to embrace video marketing.Valerie Van Booven, registered nurse and co-owner of Approved Senior Network, breaks down why video marketing isn't just a trend—it's essential for home care agencies looking to build trust and stand out. She addresses the common fears that keep owners from getting started: camera shyness, disliking your own voice, and concerns about equipment or editing skills. The reassuring message? You don't need to be perfe