Superwomen With Rebecca Minkoff

On this episode of SUPERWOMEN, I sat down with Allison Ellsworth, co-founder of Poppi—the better-for-you soda brand that’s gone from tabling at the farmers’ market to one of the fastest-growing beverages in the U.S.Allison’s journey started with a gut feeling—literally. Struggling with health issues and searching for natural remedies, she discovered the benefits of apple cider vinegar. But instead of settling for the harsh taste, she hit the kitchen and created her own fix. What followed? A Whole Foods rep at the farmers market, a “Shark Tank” deal, and a rebrand that would catapult Poppi into virality and the mainstream.In this episode, she opens up about what it really took to scale Poppi: letting go of fear, maxing out credit cards, learning how to lead, building a brand from instinct, and saying no to “dumb money.” We talk team dynamics, viral TikToks, Super Bowl commercials, and why sometimes the boldest move is pausing everything to get the brand right. We also get into the power of believing in yoursel