Home Care Marketing Show With Valerie V

Send us a textThe most challenging moment in home care isn't finding clients—it's when you're sitting across from a hesitant senior who firmly believes they "don't need help." This candid discussion among veteran home care professionals reveals the psychology behind resistance and provides actionable strategies for turning objections into agreements.When you walk into a senior's home for an assessment, you're likely to encounter pushback. Industry experts share that approximately 85% of seniors initially resist home care, regardless of how evident the need may be to their families or healthcare providers. The resistance isn't stubbornness—it's rooted in fear, pride, and a generation's deeply held values about independence.This masterclass breaks down the most common objections with remarkable clarity: "I don't need help," "I'm not ready yet," "I don't want strangers in my house," "It's too expensive,&