Drive Your Channel Productivity Globally

Partner Marketing at Scale: Insights from 23,000 SAP Partners In this insightful episode of the ZINFI Partner Ecosystem Podcast, Sugata Sanyal, Founder & CEO of ZINFI, hosts Andrew Kisslo, SVP of Global Partner Marketing at SAP. With 23,000 partners globally, SAP’s ecosystem offers a masterclass in orchestration, scalability, and growth-focused strategy. Andrew shares how SAP redefines partner roles across selling, building, enabling, and servicing—while driving co-marketing and co-selling initiatives through multi-partner engagement models like the “Power of Three.” The conversation also explores leadership transformation, the changing face of B2B buyers, and how AI empowers partners at every maturity level. From segmentation to strategy and measurement to enablement, this episode distills decades of field experience into practical takeaways. Learn how SAP uses frameworks, data, and storytelling to turn complexity into growth. Related