Drive Your Channel Productivity Globally

From TikTok to LinkedIn: Social Selling Across the Generational Divide In this engaging episode, Sugata Sanyal, Founder & CEO of ZINFI, welcomes Amelia Taylor, founder of The Revenue Table, for an in-depth conversation on how social selling has become a cornerstone of modern B2B success. They explore how a multi-platform presence—spanning TikTok, LinkedIn, Instagram, and more—is essential for connecting with today’s multi-generational buyers. Amelia shares her journey into content-driven selling, revealing why authenticity and emotional intelligence outperform polished sales pitches. They unpack the psychology of platform engagement, brand trust, and the unspoken rules of social channels. More importantly, they explore the overlap between social selling and the partner ecosystem—where co-selling and brand alignment drive profound pipeline impact. This episode is a must-listen for marketers, partner leaders, and sales professionals navigating the noisy digital marketplace. Learn how to bridge age gaps, spe