Worklife With Adam Grant

In this season of WorkLife, we’re pairing each of our regular episodes with a companion interview to do a deeper dive into the topic. This is the deeper dive for our episode on the case against personal branding. Jia Tolentino is a writer at The New Yorker, screenwriter, and author of Trick Mirror—as a lauded culture critic, she’s a keen observer (and occasional victim) of the pressures we all face to brand ourselves online. Jia and Adam discuss the dark side of self-surveillance, the dangers of identity capitalism, and the routes to greater authenticity.FollowHost: Adam Grant (Instagram: @adamgrant | LinkedIn: @adammgrant | Website: adamgrant.net/) Guest: Jia Tolentino (Instagram: @jiatortellini | Website: jia.blog/) Linksnewyorker.com/contributors/jia-tolentinoBook: Trick MirrorSubscribe to TED Instagram: @tedYouTube: @TEDTikTok: @tedtoksLinkedIn: @ted-conferencesWebsite: ted.comPodcasts: ted.com/podcastsFor the full text transcript, visit ted.com/podcasts/worklife/worklife-with-adam-grant-transcr