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Hyperscalers, ISVs, and AI: Shaping the Future of B2B Software Distribution In this insightful episode of the ZINFI Partner Ecosystem Podcast, Sugata Sanyal, Founder & CEO of ZINFI, sits down with John Jahnke, CEO of Tackle.io, to explore how hyperscalers, ISVs, and AI are redefining the way B2B software is sold, bought, and scaled. With cloud marketplaces experiencing explosive growth and co-sell motions becoming essential to partner success, John provides a behind-the-scenes look at the evolution of go-to-market strategies and why traditional software sales must evolve. From enabling partner ecosystems to automating co-sell workflows with hyperscaler field teams, the conversation unveils key trends that every partner leader should be watching. This podcast is a must-listen for anyone looking to thrive in the cloud commerce era, where hyperscalers act as the new distribution layer, AI drives scalability, and ISVs unlock unprecedented growth. Tune in now to understand where B2B software dist