Saas Sessions With Sunil

In this powerhouse episode, Max Altschuler - founder of Sales Hacker, former VP of Marketing at Outreach, and now General Partner at GTMfund - breaks down what it takes to build and scale B2B SaaS companies with speed and substance. Max shares his journey from being an early-stage operator to becoming a SaaS investor, unpacking the real mechanics behind GTM strategy, community-driven growth, category creation, and what founders often get wrong. This is a masterclass in strategic execution and long-game thinking for SaaS leaders.Key Takeaways –1. Betting on Founders: What Drives Early-Stage InvestingFounder-market fit trumps product perfection - invest in people who are machines.Space matters: Great founders + a growing wave = potential breakout.Outreach wasn’t a spreadsheet decision - it was a conviction bet on Manny Medina's obsession and clarity.2. Strategic Distribution Is the New ProductDistribution is where the new edge is; AI levels the playing field for building.GTM is the real differentiator - yo