Home Care Marketing Show With Valerie V

Send us a textYour home care website isn't just a digital brochure—it's your most powerful lead generation tool when properly optimized. In this comprehensive session, we unpack the essential elements that transform an ordinary website into a conversion machine that makes your phone ring consistently with qualified leads.Website speed emerged as the non-negotiable foundation of digital success. Since Google's shift to mobile-first indexing in 2018, sites loading in under two seconds receive preferential ranking while sluggish websites get "the side eye" from search engines. We explore practical tools like GTmetrix that measure your site's performance and highlight specific improvements to implement immediately.The mobile experience deserves your focused attention with 70% of web traffic now coming from smartphones and tablets. When adult children search for home care solutions—often from hospital rooms during moments of crisis—they need thumb-friendly navigation, instant-access p