Drive Your Channel Productivity Globally

EQ + AI: The New Formula for Partner Ecosystem Success In this episode of ZINFI’s podcast series, Sugata Sanyal, Founder & CEO of ZINFI, hosts Jason Glass, Global Head of Partner Sales at SugarCRM, for a deep dive into the next wave of innovation in the partner ecosystem. The two explore how emotional intelligence (EQ) and artificial intelligence (AI) are not just shaping go-to-market strategies but redefining leadership, operations, and revenue growth. Jason shares insights from leading partner programs at industry giants like NetSuite, Oracle, and SugarCRM. The conversation highlights how human connection, technical fluency, and marketplace orchestration converge to create a new operating system for partner-led success. Whether scaling a channel, rebuilding partner enablement, or navigating hybrid sales motions, this conversation is your blueprint for building a high-performing, AI-ready, EQ-driven partner ecosystem. Related Guidebook