Home Care Marketing Show With Valerie V

Send us a textBreaking through the noise in healthcare marketing requires more than persistence—it demands a fundamental shift in approach. This eye-opening training video reveals the stark contrast between ineffective marketing tactics and strategies that genuinely resonate with skilled nursing facility staff.Watch as we demonstrate a typical failed interaction: rushing into a social worker's office, using inappropriate terminology (calling patients "clients"), focusing exclusively on services rather than solutions, and completely disregarding the professional's limited time. The cold shoulder that follows is inevitable and all too familiar to many healthcare marketers.Then witness the transformation that occurs when the same representative returns with a solution-focused approach. By introducing a specialized "discharge package" designed specifically for patients transitioning home from skilled nursing facilities, the conversation shifts dramatically. What makes this approach s