Superwomen With Rebecca Minkoff

This week on SUPERWOMEN, I’m joined by Tieghan Gerard, founder of the beloved food brand and blog Half Baked Harvest. Powered by homegrown creativity, consistency, and a deep love for beautiful, nourishing food, Tieghan started documenting her recipes and eventually, Half Baked Harvest was born. With four bestselling cookbooks and millions of fans, she’s turned persistence into her superpower.But beneath the dreamy food photos is a savvy entrepreneur who’s learned how to scale, sustain, and evolve in an ever-changing digital world. From launching products to growing her team, slowly but surely, Tieghan shares the behind-the-scenes challenges of delegation, burnout, and learning to loosen her grip without losing her vision. She’s refreshingly honest about the grind, the growth, and the support it takes to build something that lasts.Tieghan’s story is a reminder that longevity trumps virality, and that success doesn’t require perfection, but persistence. We talk about what inspires her, what drains her, and how