This Commerce Life

Hot Sauce Without the Heat - Viggy from Toca FoodsWhat happens when an aerospace engineer meets a sommelier and decides to revolutionize the condiment aisle? In this episode, we sit down with Viggy, co-founder of Tocha Foods, who's created something that sounds impossible: "hot sauce without the heat."From his journey as a would-be rocket scientist to discovering a gap in the sauce market that left millions of people with nothing but salt and pepper, Viggy shares how he and his MBA classmate Matt built a product category that didn't exist. Their "spiced sauces" deliver all the complex flavors of hot sauce without the burn, creating what they call a "blue ocean" for consumers who were previously left out.We dive deep into the realities of CPG life - from the importance of sell-through vs. sell-in data to navigating retail relationships and trade marketing. Viggy also shares some surprising use cases customers have discovered (including some that make our Italian co-host Kenny cringe) and why creating something