Superwomen With Rebecca Minkoff

This week on SUPERWOMEN, I’m joined by Aliett Buttelman, co-founder of Fazit Beauty, the cosmetics startup making waves with its viral glitter freckle makeup patches. Fresh out of college, Aliett launched her own consulting company, which led her to Nina LaBruna, who at the time had just started her own skin care company. The two teamed up in a dorm room and formed the powerhouse partnership we know today. What began as a brand focused on skin care patches for acne scars and ingrown hairs began to evolve when a playful idea, using a paper stencil to apply makeup in seconds, became the catalyst for Fazit’s breakout success.At first unsure how the idea fit into Fazit’s vision, Aliett took the leap after testing the product in public. One dinner reservation, a VIP table and a flood of compliments later, she knew they had something big. What started as a playful experiment turned into a viral sensation and a surprise wear by none other than Taylor Swift. In this episode, Aliett shares what it’s taken to keep up w