Brett Mason Show

Donald Trump is a salesman. But what is he selling? It’s not hope, innovation, or positivity? It’s insidious. Donald Trump handed the American right the most dangerous weapon in modern history—manufactured doubt. And he didn’t invent it. He stole it from Big Tobacco’s most insidious playbook. “Doubt is our product.” That was the chilling strategy cigarette companies adopted once science exposed their deadly lie. They couldn’t disprove the truth, so they buried it beneath a mountain of confusion. Pay off doctors. Cherry-pick data. Question the research. Sow just enough uncertainty to paralyze the public. And it worked—for decades. Trump saw that and ran with it. But he didn’t just weaponize doubt—he fused it with something far older and more primal. Tool One: Tribalism Evolution wired humans to distrust outsiders. Trump pulled that ancient instinct to the surface and sharpened it into a political blade. From day one, he cast immigrants as criminals and threats—rapists, murderers, thieves. His followers, primed