This Commerce Life

Food Fraud and Authenticity Testing with Deleo De Leonardis, CEO of Purity IQIn this eye-opening conversation, Kenny and Phil sit down with Deleo De Leonardis, CEO and co-founder of Purity IQ, to discuss a critical issue that affects every consumer: food fraud and adulteration.Deleo shares her unexpected journey from 20 years in retail (including VP of Private Label at Sobeys) to becoming an entrepreneur in the science-based world of authenticity testing. Despite not being a scientist herself, she and her co-founders identified a massive gap in the industry - while labs routinely test for identity (is echinacea actually present?), they often miss adulteration, dilution, and substitution.Key Topics Covered:Why standard identity testing isn't enough to catch food fraudThe difference between targeted vs. untargeted testing methodsReal examples of adulteration in honey, olive oil, spices, and supplementsHow economic pressures and supply chain disruptions create opportunities for fraudstersThe shocking reality tha