Eat Blog Talk | Megan Porta

Megan chats with Karissa Parrish from Ginger Snaps Baking Affairs about the three powerful blogging strategies she's embracing in 2025 that are moving the needle in her business. Karissa is the food photographer and recipe developer behind the dessert blog, Ginger Snap's Baking Affairs. She started her food blog in early 2020 with the number one goal of providing fellow home bakers with the confidence they need to bake up homemade and tasty desserts in their own kitchens. What started out as a hobby and needing a creative outlet outside of work and every day life has turned into a thriving and continually growing 5 figure business that allows her to stay at home with her son while still working on the blog. In this episode, you’ll learn how narrowing your focus, updating existing content, and implementing a smart interlinking strategy can lead to increased traffic and a more aligned blogging business. Key points discussed include: - Content clustering is a powerful strategy: Karissa is narrowing her recipe ca