This Commerce Life

Trading Cards to Facebook Fame: How One Collector Built a Digital EmpireJoin Phil and Kenny as they dive deep into the fascinating world of modern card collecting with special guest Anthony from Red Light Sports. What started as a COVID hobby digging through childhood collections has evolved into a thriving Facebook Live business that's redefining how collectors buy and sell.Anthony takes us behind the scenes of his innovative approach to card sales - from mystery bags that guarantee value to live auctions that keep hundreds of viewers engaged for hours. Discover how he built a community of 1,400+ members, created custom entertainment elements (yes, there's a theme song!), and turned what could be mundane transactions into must-watch events.In This Episode:The psychology behind mystery pulls and why "the first one's free"How to pivot from daily auction management to streamlined live showsBuilding customer loyalty through entertainment and guaranteed valueThe challenges of going live for 5-6 hours twice a week