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Marketplaces: Apps, Agents & Alliances In this episode, Sugata Sanyal Founder & CEO of ZINFI, and Roman Kirsanov, CEO of Partner Insight, delve into the evolving landscape of digital marketplaces. They explore the significant shift from traditional distribution models to dominant cloud marketplaces, particularly those managed by hyperscalers like Amazon, Microsoft, and Google. Roman shares his expertise on how these platforms are reshaping go-to-market strategies and the critical role of distribution. The conversation highlights the increasing importance of marketplaces for software, hardware, and service providers, touching upon key concepts such as private offers and cloud commitments. They also discuss AI agents' emerging role and impact on future marketplace dynamics. This episode is a must-listen for anyone who understands digital marketplaces' intricate workings and future trajectory. Related Guidebook Hybri