Drive Your Channel Productivity Globally

Humanizing Brands: Authentic Stories for Connecting & Partnering In this episode, Sugata Sanyal Founder & CEO of ZINFI, hosts a compelling discussion with Ademola Adelakun, Founder of A2 Media, and Will Taylor, Co-founder & Chief Partner Officer at Audience-led. The trio delves into the importance of humanizing brands through authentic storytelling for effective partnering. Key insights include how entrepreneurs establish a genuine online presence, the raw realities of building a business, and the evolving communication strategies within complex partner ecosystems. They emphasize moving beyond transactional interactions to foster genuine connections. Listeners will gain valuable perspectives on leveraging personal narratives and emotional impact to build trust and drive engagement, ultimately enhancing partnering efforts in today's multi-generational and multi-channel business environment. Tune in to discover actionable strategies for forging deeper, more meaningful collaborations.