Drive Your Channel Productivity Globally

Mastering LinkedIn: Building Personal Brands for Social Selling Join Sugata Sanyal, Founder & CEO of ZINFI, hosts a compelling discussion with Chelsea Olsen, Founder of CLOHZ, a leading expert who trains B2B teams on leveraging LinkedIn for pipeline building and closing deals. Chelsea shares her journey into Social Selling, from early cold outreach in 2010 to realizing the critical role of content in a buyer's journey by 2022. The conversation explores the evolution of LinkedIn from a contact identification tool to a vital platform for building credibility and driving revenue. Key takeaways include strategic content creation, the importance of personal branding over follower count, and effective outreach methods for B2B sales. Listeners will gain actionable strategies to transform their sales approach by mastering Social Selling on LinkedIn, ensuring their efforts translate into tangible business results. Related Guidebook