Home Care Marketing Show With Valerie V

Send us a textTrust is the foundation of successful home care marketing, but brand recall seals the deal. When discharge planners face walls lined with identical brochures from countless agencies, what makes yours the one they remember and call?Our panel of seasoned home care experts dives into the strategies that convert marketing efforts into actual census growth. From structured territory planning using Medicare.gov's facility directory to perfectly timed Google review requests (hint: the two-week sweet spot matters more than you think), we unpack the mechanics of building referral relationships that actually produce results.Perhaps most valuable is the panel's candid discussion about increasing revenue from current clients—a growth opportunity many agencies overlook. The systematic approach to reassessments after facility stays, training caregivers to spot changing needs, and framing conversations around enhanced safety rather than "upselling" provides a blueprint for ethical census bu