The Accidental Creative

In this episode of Daily Creative, we dig into the origins and unexpected global impact of the “like button” with business thinker and strategist Martin Reeves, co-author of Like: The Button That Changed the World. Together, we uncover not just the technical and historical story behind one of the internet’s most recognizable icons, but also how something so small has fundamentally rewired our ideas about validation, success, identity, and creativity.We explore the messy, iterative invention process behind the like button, dispelling the myth of the “lone genius” and highlighting the chain of small, serendipitous problem-solving moments that led to its creation. Through Martin’s research and stories—ranging from ancient Roman gestures to the algorithmic engines of the digital age—we examine how cultural symbols embed themselves in new technologies, how our need for validation can become a trap, and why creative leaders must be wary of chasing applause over substance.Finally, we reflect on how the very too