Home Care Marketing Show With Valerie V

Send us a textDementia care represents one of the most significant opportunities for home care agencies looking to differentiate themselves in today's competitive marketplace. While most providers claim to offer memory care services, few deliver the comprehensive, specialized support that families desperately need.Creating a structured, branded dementia program transforms how your agency serves clients and positions itself in your community. This isn't about simply adding "Alzheimer's care" to your service list – it's about developing a formal, named program that communicates expertise and inspires trust. Whether you call it "Memory Care Program," "Moments of Joy," or another distinctive name, what matters is backing that program with specialized training, tools, and approaches that deliver measurably better outcomes.The foundation of exceptional dementia care starts with caregiver training and retention. Partnering with organizations like the Alzheimer's