Compliance Perspectives

By Adam Turteltaub On July 10, 2025 the European Commission posted The General-Purpose AI Code of Practice.  Unlike the EU AI Act, this new Code of Practice is not compulsory, at least not yet. Still, it seems prudent to start understanding what it says and what expectations are being laid, as well as what the definition of general-purpose AI (GPAI) is.  To that end, we spoke with  London-based Jonathan Armstrong, Partner at Punter Southall. Jonathan explains that GPAI systems perform generally applicable functions such as image and speech recognition, audio and video generation, pattern recognition, question answering and translation.  It is similar to generative AI but is not the same. He then shares that the Code of Practice contains three sections:  transparency, copyright, and safety and security. Transparency is a hugely important issues for AI.  Organizations need to keep their technical documents related to their AI use current and address topics such as how the AI was designed, the technical mea