Startups For the Rest of Us

What if you could get all 15 years of this podcast bundled up into one episode?  In episode 800, Rob Walling goes solo for a special milestone installment of Startups For the Rest of Us. He covers the 12 foundational commandments that shape his approach to SaaS, hard-won lessons forged from years of building, investing in, and advising startups. Topics we cover:  (3:46) – #1: Nuance beats absolutes (6:52) – #2: Make hard decisions with incomplete information (9:16) – #3: Avoid the classic traps (12:22) – #4: Don't build without real evidence (15:14) – #5: Marketing beats product (19:08) – #6: Fewer customers, better customers (21:01) – #7: Respect (and fear) the platform (24:04) – #8: Build your network, not just your audience (26:30) – #9: Overnight success takes a decade (28:45) – #10: Stack small wins (31:22) – #11: Be careful who you listen to (33:15) – #12: The hardest battles are in your own head Links from the Show: MicroConf US 2026 - Portland, Oregon