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Madhavan Ramanujam of Simon-Kutcher & Partners joins Nick to discuss Monetization Strategy & Why Price Trumps Product. In this episode, we cover: What's the backstory and how did you develope this monetization expertise? What VC firms and/or investors have you worked with? What's the most common missteps that innovators make? What are the 4 types of innovation fails? I want to talk about your three key rules for monetizing new products: Having the WTP conversation early, Investigating how to charge not just what to charge and not settling for one-size fits all... Let's start w/ the WTP conversation, walk us through this point and the three questions one should ask? Essentially, are you suggesting that startups run a conjoint analysis to see what features customers want and how much they'll pay or is it more than that? How do the results inform the pricing strategy? Is this the Van Westendorp methodology, if not, how's it different? Talk more about the second rule... Investigating how to charge, not j