The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

You have about ten seconds to grab a prospect's attention on LinkedIn. If you’re spending more time scrolling than positioning yourself as a thought leader, you’re not using your profile to its full potential. Here’s how to turn it into the perfect “first discovery call.”Profile Positioning·  If you go back to episodes 1941 and 1088 with Brynne Tillman, you’ll hear her explain why it’s time to move past the resume mentality.·  Your profile is prime real estate. Start with a compelling banner that clearly shows who you help and how. Use a professional, up-to-date photo, and try LinkedIn’s name pronunciation feature to add a personal touch.Headline & About Section·  Craft a headline that’s punchy and credibility-building—skip the job title and highlight the value you deliver.·  In your About section, speak directly to your ideal client’s pain points. Use storytelling and short testimonials to build trust and connection.Target and Engage·  Create micro-lists