Drive Your Channel Productivity Globally

HP Reinventing the Future of Work through AI & Partnerships This compelling discussion delves deeply into HP's channel strategy and how it is adapting to the future of work, driven by AI and evolving customer demands. Sugata Sanyal, Founder & CEO of ZINFI, speaks with Meg Brennan (of HP Inc.) about her extensive journey from the early days of the software "channel" business to leading a modern, complex partner ecosystem. Meg Brennan provides key insights into how HP is leveraging its partners to launch the new AI PC, transforming hardware sales into solution bundles that include security and observability software. The conversation explores the massive changes in supply chain management and the shift from transactional metrics to a more strategic measurement philosophy, which Meg calls the "Artistry of ROI." Listen now to understand how the voice of the partner drives product design and go-to-market motions in a genuinely global, multi-segment enterprise.