Eat This! Drink That!

I am re-releasing this episode in 2026 as it fits with a theme I have been exploring. Enjoy!The holidays are upon us. Soon after comes the cusp of dry-February so what do you serve? Low-alc, non-alc, alc alternatives... this category is surging. Inclusive hospitality now demands you as a host, and certainly restaurants and events, must have an array of what we once called "near-beer" and de-alcoholized wines on hand. Some guests will have both sorts and are doing "damp drinking" and that greatest group in Gen Z. Join Mark Kuspira in the conversation about the changes in the beverage world and what his company, Soft Crush, is doing in response.